I'm Olivia Porth. I produce events, build brand experiences and design the strategy that keeps people coming back, for organizations including United Way of King County, the Detroit Lions and Meijer.
Most of my projects use all three. A brand needs a reason to gather people, an event needs a brand worth gathering around, and both need a plan for what happens the day after.
Concept to load-out, from 12-seat dinners to 1,700-guest community days.
Giving a brand a point of view, then putting it in front of people in person and online.
Designing how donors, members and volunteers are welcomed, involved and kept.
A free, family-scale community day in Renton built with a former Seahawks star, designed to raise money for hunger relief and put United Way in front of neighbors who had never met it.
My role: creative strategist, livestream host and talent manager.
United Way's signature fundraising gala: local chefs, live entertainment and a room of about 500 donors and sponsors, with one evening to move them to give.
My role: creative direction and talent management.
On-site brand activations for pro sports, university and retail partners across Michigan, including the Detroit Lions, Detroit Tigers, University of Michigan and Meijer.
My role: Event Manager, then Marketing Coordinator. Ran on-site production, trained new staff and managed client relationships.
Dance conventions can feel transactional. Unbound was built as the opposite: a name, an identity and a line (“more than moves”), then a weekend that brings top educators from Los Angeles, San Diego and New York to Seattle.
My role: founder and producer. Concept, brand, programming, faculty, budget and on-site direction.
United Way's most senior volunteer role, the Campaign Chair, ended when each campaign did. I renamed and repositioned it as a long-term relationship with six stages, from identify to retain.
My role: identified the opportunity, interviewed past chairs, wrote the framework and job description, and presented it to leadership.
Turning a choreographer's teaching into a brand people can join: content strategy and social management for Alexander Chung, then community strategy and weekly programming for his online dance platform, KORE.
My role: brand consulting, content strategy, social media management and member engagement.
The space, the menu, the invitation and the greeting all say what you value.
People remember being considered, not being impressed.
What stays with a guest is how the room made them feel.
I have run a 30-person retreat on a $500 food budget.
Before the brand, the agenda or the algorithm, there are people.
I started working events for a Detroit experiential agency while studying at Michigan State, where I also danced on the MSU Elite Dance Team. After graduating I moved to Seattle for a service year with United Way of King County and stayed six years, moving through six roles to work with the CEO and Board on engagement.
Dance never left. It is why I built Unbound, and why I care so much about what happens in a room when people feel they belong there.
The fastest way to reach me is email. My resume and LinkedIn have the full history.